Important message from the British Heart Foundation curtsey of Vinnie Jones. In an emergency situation the majority of people are reluctant to use CPR due to lack of knowledge or fear of infection when giving mouth to mouth reassertion. Vinnie Jones has come along to change our perceptions and inform us of how to save a life. The advert uses Vinnie’s hard man persona to capture our attention and the irony of the upbeat record ‘Staying alive’ to get the chest compression timings right. This is very useful information for the everyday ‘Have ago hero’.