This is the Jack Daniels Whiskey advert for Christmas 2011, it’s subtle and excellent, original and creative. It shows workers from the distillery working together to build a christmas tree out of the whiskey barrels. Each barrel is chosen carefully and finally decorated once all the barrels put together resemble a tree. Its shows the togetherness and family joy at christmas. That christmas isn’t about whats under the tree but the people that surround it, that make christmas a joyful family affair. A simple message beautifully communicated.