08 6 / 2012
PR or just insanity? Nike Air YEEZY 2
These are Kanye West’s shoes designed by him created by Nike, they go on sale in America on June 9th for $245 not bad right? Well a pair of these shoes (or sneakers as the Americans prefer) sold on Ebay for just under $90,000. Is this insanity or just good PR?
I think the latter. Due the buzz and newsworthy material created from the selling of said shoes.
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05 1 / 2012
This is how it should be, not attention seeking just every day life. American retailer Target release their new in store magazine or catalogue, in which their children’s clothing section includes images of Ryan a child model (Far left in orange) who just so happens to have Down Syndrome. Targets images of Ryan don’t make him out to be a special child struggling with Down Syndrome, but shows him to be like every other boy in his age group to which he is. An article from Ad weekly quotes his mother as saying “she is proud that her son is making the Down Syndrome community proud”.
It is fantastic to see that disabilities are becoming less and less of an issue in society and are positively accepted by audiences, brands and businesses, it gives others hope for the future.
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19 12 / 2011
Great ad from Apple for the iphone 4s, supporting the idea that santa isn’t as old fashioned as some may think, his moving with the times. This is really rather enjoyable, seeing that santa has a humorous relationship with Mrs Claus and that he uses the iPhone to its greatest ability. Apple hasn’t done anything of this nature before, its pleasant to see that even after Steve Job’s passing that its ads still rival and interest. Like the other iPhone 4s adverts they highlight the things Siri can do you help people in every day life, but this time with a seasonal twist.
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05 12 / 2011
This is the Jack Daniels Whiskey advert for Christmas 2011, it’s subtle and excellent, original and creative. It shows workers from the distillery working together to build a christmas tree out of the whiskey barrels. Each barrel is chosen carefully and finally decorated once all the barrels put together resemble a tree. Its shows the togetherness and family joy at christmas. That christmas isn’t about whats under the tree but the people that surround it, that make christmas a joyful family affair. A simple message beautifully communicated.
