WORLD’S FIRST LICKABLE LIFT
The doors have opened on the first ever lick-able lift in a unique advertising campaign targeting the taste buds of city workers.
McVitie’s Jaffa Cakes has taken inspiration from Willy Wonka, Heston Blumenthal and Damien Hirst to create a Spot of Jaffa – edible elevator artwork comprising of 1,325 lick-able Jaffa Cakes.
The unique advertising campaign has taken food technicians and artists four weeks to develop and will be installed in a central London office block until Friday (13th April).
The edible elevators are being trialled at Engine on Great Portland Street, a communications group with over 800 staff, with a view to rollout the activity in offices across the country.
Philippa Tilley, Senior Brand Manager from McVitie’s Jaffa Cakes, comments:
“We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers. We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office.”