Art in Disguise

Lurpak ad 2012

It’s amazing what W+K can do, for instance advertise butter in the most creative, colourful way. This brilliant ad tells us that ‘healthy doesn’t have to taste humdrum’ (great word) through the use of the most colourful foods that are available and the words that describe various ways of preparing food; e.g. Chopping, peeling, dicing, mashing, burning. By using the words sounds of cooking food to make the voice over sound poetic and nursery rhyme narrative style adds to the entire warmth and enjoyment of the advert. This advert works thanks to the colours, editing, camera work, sound effects and brilliant timing. I suspect this advert while either win an award or at the very least be nominated. I look forward to seeing what else W+K have to offer for 2012.