I’ve been wanting to write something about British Airways for the last couple of weeks. Their current campaign To fly to serve is quite poignant, the ad is created by cinema producers which definitely makes it feel like something special. (http://youtu.be/a4JdQi60an0) More and more frequently we are seeing advertisements that offer a story and make the audience stop what they are doing and watch. First for me was John Lewis with its ‘Always a Woman’ then Sainsburys with ‘(bare) essential range’ and most currently from BA. There is something about these types of adverts that make audiences like me stop and feel nostalgic for just a matter of seconds. Perhaps its the ere of traditionalism or British way of living that captures my attention.
Anyway, BA have created this new strap line ‘To fly, To Serve’ and a whole Youtube page to document the way it has come together. British Airways have chosen to incorporate its history with its future, this is interesting way to appeal to audience, it has certainly worked to say the least. BA have had some bad press in the past few years with employee strikes, leading to cancelling flights and battling against cheaper airlines and perhaps out done on service by Virgin. This is a much needed campaign for BA lets hope its does the trick.
You may or may not have heard that a bit of Hollywood is being injected into Marks and Spencers newest campaign. Voted one of GQ magazines 100 most hottest men Ryan Reynolds will be featured in the in-store Autograph collection along with the less known but just as attractive Rosie Huntington-Whitely. This is an indication that Marks and Spencer are trying to attractive younger audiences. In recent years M&S have be known to use recognisable British faces in there Autumn/Winter campaigns, with the likes of Jamie Rednap, Twiggy and Lisa Snowdon key in recent campaigns.
In addition to the injection of hollywood M&S have also partnered with the Xfactor. It is rumoured that the Xfactor finalists will be wearing Marks and spencer collections during the run up to christmas. With the finalists also recording a version of ‘When you Wish upon a Star’ for the christmas adverts which will be aired during the ad breaks of the show. This is another tell that Marks and Spencer are trying to attract younger audiences.